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The growing pain of misplaced DOOH

Read Scott's latest blog for Screenmedia Mag entitled "The growing pain of misplaced DOOH"

Introducing the UK’s only High Bright Tri-Screen Digiadvan

With increasing brand development and brand demanding fragmentation of audiences, Digital Out of Home advertising is possibly the only medium that offers brands complete demographic exposure. People are spending more and more time out of the home and DOOH media can deliver a brand message continually across a consumer’s daily journey, routines, employment and social integration. As such Digiadvans.com is proud to announce its latest DOOH solution – the Tri-Screened Digiadvan which incorporates 3x Full Colour HD High Bright Displays.

This new Digiadvan is capable of promoting your brands message or services to not only the public on the passengers side of the vehicle but now the drivers side and also to the other road users. With this new Digiadvan you not only have a larger screen (8m2 compared to the previous Digiadvans 6m2 screen) but now you also have 3x the advertising space and 3x brand exposure.

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iDOOH Media driving businesses forward with FleetScreen

iDOOH Media has been chosen by a major UK corporation to turn their current fleet of vehicles into DOOH advertising tools. Via our FleetScreen brand we will shift their current static poster based vehicle advertising into a synchronised digital platform that will allow them to reach a larger target demographic with preprogrammed messages based on the location, time of day or current promotions.

Our FleetScreen solutions allow all vehicles in a fleet to share a synchronised message that can be changed from a central hub at the touch of a button or at specific times of the day. If you are interested in discussing your own FleetScreen installation the please contact us on info@idoohmediagroup.com or call us on +44 (0)207 0168836.

McDonalds are lovin’ it with Digiadvans…Again!

Following the huge success of last summers campaign, to celebrate the one year anniversary of the 2012 Olympic games via our touch screen Digiadvans, iDOOH Media has once again been selected my McDonalds to promote their products to members of the public in high footfall pedestrian locations and retail parks.

This year members of the public will be tasked with voting for their favourite seasonal promotions such as the 1955 Burger and The Big Tasty to see which is the nations No.1 limited edition burger.

Digiadvans put the choice back into the hands of the Irish public

During the summer iDOOH Media will be touring Northern Ireland to gather the opinions of the public on what matters most to them and what they would like to see changed about the local community.

In association with local councils Digiadvans will be up and down Northern Ireland allowing members of the public to rate services in their community via our interactive touch screens. Alongside the Digiadvans will be promotional staff equipped with iDOOH touch tablets to target members of the public in high footfall pedestrian areas.

Stay tuned for more information on this campaign as it happens.

Digiadvans go for goal in France with Augmented Reality Digiadvans

This summer sees the World Cup take place in Brazil and to celebrate the experience iDOOH Media have been selected to tour France allowing members of the public the opportunity to test their nerves in a penalty shoot-out via iDOOH’s Augmented Reality Digiadvans.

Members of the public will be given the opportunity to become a member of the French national team and try and beat another World Cup team in a penalty shoot-out. In conjunction with the game members of iDOOH’s promotional staff will be on hand to distribute branded merchandise to members of the public that keep their nerve and succeed in lifting the cup.

‘Bin It Your Way’ with Wrigley’s and Digiadvans

To make people aware of the £80 fine for not binning their chewing gum, Wrigley’s have selected Digiadvans to tour UK cities to promote awareness to members of the public.

In each location Digiadvans were situated in major pedestrian areas encouraging members of the public to ‘Bin It Your Way’ and not be charged an £80 fine via the Digiadvans HD screen.

Head of Media Adam Dixon had this to say “it is great to see a company actively taking steps to reduce the amount of litter on UK streets. The iDOOH Digiadvan is the perfect tool for the job as it can target a large target audience in any given location and via the HD screen we can encourage people via a clever animated message rather than the traditional static billboards that are typically used.”

Revolution evolves with Digiadvans

To promote its new Evolution menu Revolution Bar have selected iDOOH Media to tour UK cities and promote its new cocktails.

For the next three months Digiadvans will be visiting major UK cities to inform members of the public about the new range of cocktails that are available in the bar. In support of the Digiadvans will be a promotional team who will be engaging with the public on a personal bases to talk about the Evolution project and invite them to the launch evening.

Check out some photos from the campaign so far:

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Digiadvans ‘Keeping Durham Clean’ with Spring Cleaning

Digiadvans were used to promote Spring Cleaning, Durham’s 1st choice cleaning company, to members of the public.

For the past two weeks Digiadvans have toured the Durham, Darlington and Bishop Auckland area informing members of the public about the companies services, prices and quality guarantee whilst promo staff distributed flyers which offered those who quoted the flyer code a discount off their next appointment.

McDonalds Lovin’ It with Digiadvans

To celebrate the one year anniversary of the London 2012 Olympic games Digiadvans have been on the streets promoting McDonalds products to members of the public via a close proximity Touch Screen campaign to see which meal wins the gold medal.

For the last couple of weeks Digiadvans were located in high footfall pedestrian streets and retail parks allowing members of the public to vote for their favorite meal on the McDonalds menu via the Digiadvans state-of-the-art Touch Screen capabilities. Members of the public were asked to vote for their top 3 meals from the menu and these results were collated into a final ‘medals table’.

iDOOH Media in Dubai to hold partner talks

As we reported earlier this year iDOOH Media has been in talks with Dubai agencies about becoming the official iDOOH Media representative in the Dubai and UAE markets.

This week saw iDOOH Media MD Scott Anthony travel to Dubai to hold talks with major advertising companies about the prospect of being the iDOOH Dubai Partner. Scott will be holding talks with all the major agencies so stay tuned for more news on our Dubai and UAE Partners.

iDOOH global partners launch iVA’s

iDOOH Media Group have been extremely busy with the recent launch of their latest product iVA (interactive Virtual Assistant). They have successfully launched the iVA via their strategic partner network in Australia Sydney, Canada, South Africa, America Miami and India.

MD Scott Anthony commented “Launching any new product in advertising is a difficult road, regardless of how good you think it might be. This was no different. The iVA’s are an exceptional tool for consumer marketing spanning every sector. We are delighted with the strategic partnership network that we have in place, which has taken us 15 years to develop. This allows us to push any new product through a trusted network of media professionals who are ready and waiting for new technologies.”

He went on to say “We have a simple rule at iDOOH, if a new product does not have global sales potential, then we don’t want it. We have along way to go with several new markets developing. The plan for the next 3 years is ambitious, but most certainly achievable. The iVA’s gather momentum due to its own merits, it really is the new kid on the block and it will be here to stay with its new slick design which bodes extremely well in any location.”

iVirtual Assistant’s go global

iDOOH Media’s latest technology iVA (iVirtual Assistant) has already generated interest globally and is set to be rolled out via our strategic partners. This model has always served us well in the past.

iVA is different to other conventional display signage, it captures the attention of passers-by and customers alike, whatever the message – it is communicated effectively. It is capable of speaking many different languages and is knowledgeable on a wide range of topics irrespective of target sectors. That’s because you decide what your iVirtual Assistant says and when it says it. It can promote your business 24 hours a day, 7 days a week and can communicate different messages to a wide demographic.

If you are interested in your own iVA then please give us a call on 0208 528 1782 or email us at info@idoohmediagroup.com

A must read for all advertising professionals

The following book is a must read for all advertising and marketing professionals.

Creative Advertising: Ideas and Techniques from the World’s Best Campaigns

The team at iDOOH Media couldn’t stop reading.

Facebook ‘LIKES’ Digiadvans for summer campaign

During the summer Digiadvans will be touring European cities to promote Facebook to members of the public via a Touch Screen campaign.

Digiadvans will be situated in high footfall pedestrian areas allowing members of the public to interact with Facebook via iDOOH Media’s unique Touch Screen technology.

iDOOH Media finally lay down roots in India

iDOOH Media, the owners of Digiadvans and iVirtual Assistants, have finally laid their roots with the opening of their India office that would see iDOOH Media products across 3 high profile the Indian national markets.

Business and Development Strategy Director Scott Anthony had this to say “this is a great opportunity for the ever growing digital sector in India and will boost iDOOH Media’s global presence.” The guy that we have on the ground there was part of the UK and European upper platform management team and comes with a vast knowledge of the DOOH market, he is also of Indian Nationality, win win for us…The language barriers are very rarely an issue for us however we must be certain that we hit the ground running across the Indian markets. Our global brands are delighted as this opens up a new route for difficult to reach target audiences for them. Everyone is delighted with the latest expansion.”

Stay tuned for more information on this exciting new partnership as they develop.

iDOOH Media heading to Dubai

iDOOH Media is in talks with a leading Dubai / Saudi media company to take its products over to the Dubai & Saudi markets. This venture will see iDOOH Media supplying its state-of-the-art products to Dubai & Saudi based companies.

Stay tuned for more information on this exciting new partnership as it develops.

iDOOH Media Groups latest product launch

iDOOH Media have launched the future of customer interaction with the iVirtual Assistant. iVA is different to other conventional display signage, it captures the attention of passers-by and customers alike and increases dwell time whatever the message.

It is capable of speaking many different languages and is knowledgeable on a wide range of topics. That’s because you decide what iVirtual Assistant say’s and when it say’s it. It can promote your business 24 hours a day 7 days a week and can communicate different messages to a wide target audience.

iDOOH Media’s Global Business and Development Strategy Director Scott Anthony had this to say “this is the new marketing tool which has really caught my attention, and that of any audience who comes into contact with it. They never take time off, they are always on time, they never complain about working 16 hour days and above all of that, they sell products and services, what more could you ask for?”

Check out iVirtual Assistant below:

Barnardo’s to raise awareness with Digiadvans

Barnardo’s and Digiadvans.com will be touring the UK to raise awareness of how members of the public can help improve the lives of vulnerable children and young people.

The campaign will see Digiadvans in cities across the UK demonstrating how Barnardo’s are helping children across the country and how the public can get involved.

Nestle select Digiadvans to promote summer campaign

Nestle Waters have selected Digiadvans.com to promote its products to members of the public during the summer via a close proximity awareness campaign.

Through out the summer Digiadvans will be in major cities to promote the benefits and the necessity to drink enough water during the summer months.

Nike Just Do It with Digiadvans

Nike, the leading manufacturer of athletic equipment and shoes, have selected Digiadvans.com for a multi-city close proximity touch screen advertising campaign.

Digiadvans will tour major UK cities allowing members of the public to select via Digiadvans state-of-the-art touch screen capabilities which Nike brand they prefer.

Check back here for more details on this campaign as they happen.

iDOOH Media strategically moves to London

iDOOH Media has strategically moved its central Head Office to London in order to deal with the continuous demand for pan-European and global activity.

Please direct any sales enquiries or questions to Adam Dixon or Scott Anthony on the following contact details:

Telephone: +44 (0)208 528 1782
By Post: iDOOH Media, 88 Wood Street, London, EC2V 7RS
By Email: info@idoohmediagroup.com

Global MD Scott Anthony had this to say “I am delighted with the new strategic head office, found on Wood Street, London. It has already generated additional levels of enquiry and along with our integrated organisation programming for product release throughout emerging global markets it has generated a significant amount of incremental sales.

The optimal modular projections have also bolted on very nicely, especially for pan-European campaign activity and the functional transition mobility of our new global offices such as Pakistan and India. The new London HQ has also integrated management flexibility with our new brand Red Tape and working along side my new global partner Najeeb Baig can only add significant weight and revenues to our innovative digital product release in the future.”

iDOOH in talks with Digital Media Displays

iDOOH Media are holding talks with Digital Media Displays regarding the sale of its strategically place Southern based digital screens .

iDOOH Media’s Managing Director Scott Anthony had this to say “this sale could be a very important step towards the re-investment into digital vehicle technology and global market exposure.”

Digiadvans promote Renault to the City of Durham

Digidvans were selected by the major car firm Renault to promote its latest models in a close proximity marketing campaign to members of the public in Durham City.

Digiadvans were seen touring major pedestrian footfall areas to promote awareness of the Renault’s cars and the local dealers who stocked these models.

Check out some photos from the campaign:

iDOOH and Cubes Advertising partner to create Red Tape

iDOOH Media have partnered with a leading Pakistani agency Cubes Advertising to form Red Tape, the new global leader in Out of Home media.

This dynamic new partnership will see the launch of iDOOH’s products to the Pakistani and Dubai markets and give clients the perfect ingredients for bespoke innovative media campaigns.

iDOOH Media Managing Director Scott Anthony had this to say “it is a great honor and privilege to be able to create this partnership with such a well respected market leader.

This partnership will see the growth of both companies in not only their own markets but globally as well and in turn will benefit the long time future of the DOOH sector in Pakistan.”

iDOOH Media promote INA in Paris

For the second year iDOOH Media and Cubb were selected to promote the INA to members of the public on the streets of Paris in a close-proximity brand awareness campaign.

During the pre-Christmas campaign Digiadvans toured the streets of Paris showing HD clips from audio and visual history.

Check out some photos from the campaign

iDOOH Media to invest in new technology

iDOOH Media have invested in some new state-of-the-art technology for use in all its brands products.

Look for this new technology to be rolled out on iDOOH campaigns in 2013.

iDOOH Media and i3 window in talks with shopping mall

i3 window and its parent company iDOOH Media are in talks with a major property development company to take its digital screen solutions into their newly built shopping mall when it opens next year.

Keep watching this space for more developments.

Next phase set to take 2013 by storm

iDOOH Media have once again been chosen to tour the UK to promote the next phase in a multi-city campaign.

Following the huge success of the last phase, the upcoming campaign is set to span the first two quarters of 2013.

Watch this space for more news on this exciting campaign.

Disney launches Epic Mickey 2 with Digiadvans

Over the last 3 months Digiadvans have been touring the UK to execute a close proximity marketing campaign to promote Disney’s new video game Epic Mickey 2, by allowing members of the public the opportunity to experience the game for themselves, using the Playstation Move controller and the Digiadvans unique Giant Game Console capabilities at close proximity.

Overall the campaign was a huge success and the feedback Digiadvans received on a daily basis was extremely positive with several individual members of the public applauding the fact that they were given the chance to try the game right there on the streets.

Throughout the entire campaign iDOOH Media provided Disney with the opportunity to measure the success and overall effectiveness of the campaign via our one of a kind audience measurement system. The system allowed Disney to track the OTS (Opportunity To See), overall dwell times, the ratio of genders playing the game, and lastly the cost per person.

Head of Media Adam Dixon had this to say “all in all the campaign was a tremendous success and Disney have been able to see this through our audience measurement system.

There is only so much you can see from a photo but our audience measurement allows the client to see an in-depth breakdown of how the campaign worked, which areas were the most effective and who the main audience was.”

Check out the Epic Mickey 2 campaign video:

iDOOH Media brings advertising to life

iDOOH Media is proud to announce its latest digital advertising solution… 3D Holograms.

3D Holograms allow you to advertise your brand by creating a fully 3D image of your products that can be interactive and show your target audience more of your brand than ever before.

3D Holograms are also capable of recreating a fully 3D life-size person. Imagine walking into a store and being greeted by a brand representative that is fully up-to-date on the latest offers and products or seeing your favourite singer perform live in the high streets of your city whilst being hundreds of miles around the world, or bring back to life a star of your dreams.

Anything is possible!

Available from iDOOH’s dedicated screen provider i3window.com, 3D Holograms are set to take the advertising sector by storm.

Disney brings the Power of Two to UK streets

Last weekend saw the end of the 1st Leg of the iDOOH Media and Disney campaign to promote the newest video game Disney’s Epic Mickey 2.

Over the past weekends Digiadvans have toured London and Liverpool landmarks and high footfall pedestrian areas allowing members of the public to play the game for themselves before it release next month. As well as touring London and Liverpool Digiadvans were situated at the Surrey County Show to promote the game to members of the public attending the event.

Managing Director Scott Anthony had this to say, “Overall the opening leg of the campaign was a huge success and had an amazing response from the public. We will look to keep this momentum going all the way until release when the 2nd leg begins later this month.”

Digiadvans will be touring more cities in the coming months so keep your eyes peeled for the Disney’s Epic Mickey 2 Digiadvans. In the meantime check out some photos from the first week of the campaign.

 

Johnston Press continues Touch Screen Data Collection

Following the hugely successful Touch Screen Data Collection campaign over the summer Johnston Press have chosen iDOOH Media Group once again to bring the campaign to more UK towns.

Over the last week iDOOH Media have been touring the UK allowing members of the public to interact with the Digiadvan via our exclusive Touch Screen capabilities and give their opinion on matters that are affecting the local community.

Digiadvans will be touring more UK towns over the coming month to gather the opinions of public on what matters most to them.

Watch this space for more news and photos of the campaign in action.

Google partners with iDOOH Media

Google have partnered with iDOOH Media to educate members of the public on what services they have to offer.

Digiadvans toured UK cities promoting the latest offers from Google via HD trailers and Digiadvans exclusive Touch Screen capabilities.

Check out some photos from the campaign.

Petplan select Digiadvans for Data collection campaign

Petplan have commissioned iDOOH Media to complete a multi-city Data Collection campaign via our exclusive Touch Screen Digiadvans and tablet devices.

Head of Media Adam Dixon had this to say “following the huge success we had with the Johnston Press Data Collection campaign we believe that this is just the beginning of Data Collection campaigns iDOOH Media are involved in due to us being solus with Touch Screen capable Digiadvans.”

Digiadvans promote new store opening

To celebrate the opening of the new Jules B store in Yarm Digiadvans were selected to tour Yarm and Middlesbrough to promote the stores products and opening times to members of the public.

Digiadvans toured high pedestrian footfall areas showing members of the public what items of clothing were available at the new store and where it could be found.

Check out some photos from the campaign below:

Cheshire Police and Digiadvans clean up the streets

iDOOH Media were selected by Cheshire Police to promote a safer community message to members of the public in the Cheshire area.

Throughout the day Digiadvans played short videos and community messages about the recent crack down on drugs in the Runcorn area. Digiadvans targeted major pedestrian areas and communities most affected by the drug problems.

Check out some photos from the campaign.

iDOOH Media expands the fleet

iDOOH Media Group, the owner of Digiadvans.com, have recently increased its fleet by acquiring new Large Format LED Digiadvans.

iDOOH Media’s Large Format LED Digiadvans are the perfect tool for live broadcasts during festivals, live match day score boards at football stadiums and outdoor movie screenings.

Logistics Director LeighAnn Parkin had this to say:

“We are delighted with the new Digiadvans and are already seeing some great return on our investment. It will give our customers a big voice about their brands.″

Check out some photos of our new LED Digiadvans below:

Disney’s Epic Mickey 2 and Digiadvans show the Power of Two…

To promote the release of Disney’s Epic Mickey 2: The Power of Two Digiadvans have been chosen once again by Disney, due to our unique Giant Game Console capabilities, to tour the UK allowing members of the public the opportunity to try the game for themselves before it hits stores in November.

Starting at the end of September Digiadvans will tour major UK cities promoting the game, via iDOOH Media’s Giant Game Console capabilities, until the games release in November.

Check back here for updates on the campaign and photos of the Digiadvan in action.

Digiadvans takes Gold during the Olympics

The 2012 London Olympics were a huge success and Digiadvans were busy over the games.

Digiadvans toured London streets showing a Live Broadcast of the games to members of the public unable to attend the actual events.

Check out some photos below:

Every Little Helps… with Digiadvans.com

Tesco have chosen Digiadvans.com once again to help promote awareness of their products and continuing price drops to members of the public.

Digiadvans will be touring UK cities promoting Tesco messages to members of the public on the streets of major UK cities.

Digiadvans take gold at the Soul Family Fun and Sports Day

Digiadvans were in attendance at the Soul Family Fun and Sports Day at Willesden Sports Centre to provide a live broadcast of the 2012 London Olympics to members of the public taking part in the event.

As members of the public took part in the event Digiadvans were situated around the sports track showing key sporting events from the Olympic games.

Check out some images from the campaign:

Tyne and Wear Metro promotes their summer offer with Digiadvans

Digiadvans.com were selected by Tyne and Wear Metro to promote its summer special offer of free parking at selected stations.

For three days Digiadvans toured the Tyne and Wear area promoting the free parking offer to members of the public traveling into the city centers and in high footfall pedestrian areas.

The Digiadvans played out informative messages alerting members of the public to how long the offer was available and what stations it applied to.

Check out some photos from the campaign:

Digiadvans and NHS partner to give teenagers support

Digiadvans were hired by Durham NHS to be part of the ‘Sort Stuff Out’ event and help teenagers speak up about any problems that may be affecting them.

Digiadvans were situated in high footfall areas of Darlington and Durham promoting videos to help get teenagers to visit the Facebook page for ‘Sort Stuff Out’. During the day members of the public were also encouraged to take part by playing games on the Giant Wii console.

Check out some photos below:

Digiadvans ride into Staffordshire Bike Show

iDOOH Digiadvans were selected by Staffordshire Council to take part in the Staffordshire Bike Show at the Britannia Stadium, Stoke.

Digiadvans were located around the stadium allowing members of the public the opportunity to play on the Giant Xbox game console or watch clips from the Isle of Man TT.

Check out some photos from the campaign:

Digiadvans and Giant Game Console to promote new video game release

VGM and its sister brand Digiadvans.com have been selected to promote a new video game release across the UK via our exclusive Giant Game Console.

Digiadvans will tour major UK cities allowing members of the public the opportunity to demo the game live on the streets.

The game and campaign dates are top secret at the minute but watch this space for more information.

Digiadvans part of the Mela in Middlesbrough

Middlesbrough Council hired Digiadvans to play a part of the 2012 Middlesbrough Mela via our Giant Wii.

Digiadvans were situated in Centre Square, Middlesbrough allowing members of the public attending the event the opportunity to play Mario and Sonic at the 2012 London Olympics via the Giant Wii.

Head of Media Adam Dixon had this to say:

‘With the Olympics just around the corner it is great to see local councils host community events that help encourage children to be active and take part in sports. ‘

Check out some photos from the campaign:

Puma select Digiadvans

Puma have selected Digiadvans to tour UK cities for 30 straight days promoting there latest products to members of the public via the iDOOH Digiadvans 6m2 HD screen.

Head of Logistics LeighAnn Parkin says ‘Puma are an internationally recognised brand and it is a great honour to be chosen to promote their products to members of the public.’

Mercedes and Digiadvans tour London

Digiadvans and Mercedes Benz will be touring London to promote the latest models and deals available to the public at local dealers.

Two iDOOH Digiadvans will be touring the City of London to promote awareness of the models on offer in local dealers via the 6m2 HD screen and state-of-the-art audio system.

Merck & Co purchase Digiadvans for American cities

Merck & Co, an American based pharmaceutical company, have purchased 6 Sunlight Readable Digiadvans from iDOOH Media Group to tour US cities promoting their company to members of the public.

Scott Anthony had this to say about the purchase of the Digiadvans:

“being the only company in the world that provide Sunlight Readable Digiadvans for purchase our main objective is to provide as many companies throughout the world with the best opportunity to promote their business to the public and Merck & Co have gone a long way to achieving this with the purchase of their Digiadvans.”

Mercedes partnership continues

The Digiadvans and Mercedes Benz partnership continued this week as Digiadvans once again toured UK cities promoting the latest offers on Mercedes Benz and Smart cars available at local dealerships.

Check out some of the photos from this weeks campaign.